Cookie Policy
Last updated: 13 August 2026
This Cookie Policy explains how Ulittle Pty Ltd ABN 87 658 942 986 ('we', 'us', or 'our') uses cookies and similar technologies on https://ulittle.com/ (the Website) and, where relevant and enabled, in connection with Ulittle Attribution Engine and Ulittle Flow. It should be read together with our Privacy Policy and Terms & Conditions.
1. Introduction
- (a) This Cookie Policy applies between you and us, Ulittle Pty Ltd ABN 87 658 942 986 ('we', 'us', or 'our').
- (b) This Cookie Policy applies when you use our Website and describes the types of cookies and similar technologies we may use, how we may use them, and how you can control them.
- (c) A cookie is a small file that is stored on your computer or device when you visit a website that uses cookies. We may also use similar technologies such as browser storage, pixels, tags and other technical identifiers. These technologies can help the Website function, recognise preferences, support security, measure usage and, where enabled, support Ulittle product features.
2. Types of cookies we may use
We may use several different types of cookies and similar technologies on our Website. The exact technologies used depend on the page you visit, the product or feature involved and your configuration.
Strictly necessary cookies
Certain cookies are essential for the proper functioning of our Website. Without them, the Website may not work properly or certain features may not be accessible. For example, we may need to remember data you have entered from one page to the next in a single session.
Performance cookies
Performance cookies collect information about your use of the Website to help enhance the services we provide. This may include information about how you interact with the Website, the pages you visit and the frequency of your visits. This information helps us identify usage patterns, collect analytics data, identify issues, improve browsing experience and assess whether our marketing is effective and relevant.
Functional cookies
Functional cookies help improve your experience on our Website by remembering preferences such as login details or region. Security-related cookies may assist with website and user account security. Session cookies may also support load balancing so requests can be distributed across servers during a session. We may also use persistent cookies to store preferred interface settings, such as font or language preferences.
Advertising cookies
Advertising cookies may be used to provide marketing materials that are more relevant to your interests and preferences. These cookies may remember that you visited our Website, and we may provide related information to third parties where applicable. These cookies often do not personally identify you on their own.
Content cookies
Content cookies may be placed by social media plugins, embedded media or other tools that enhance content displayed on a website. Where we integrate such plugins or tools, third-party services may place cookies that are also used for behavioural advertising or market analysis.
3. Ulittle products and tracking technologies
Where relevant and enabled, Ulittle products may use cookies, browser storage, tracking links, identifiers and related technical signals. The exact technologies used depend on the Website, product, feature and configuration.
- Ulittle Attribution Engine – may use tracking links, cookies, browser storage and related identifiers to support marketing attribution and revenue matching in connection with Shopify and other configured marketing activity.
- Ulittle Flow – may use cookies, identifiers and related technical signals to support signal collection and connection across digital and online-to-offline interactions where those features are enabled.
Attribution and signal collection may be affected by browser restrictions, consent choices, blocked storage, missing identifiers and other technical limitations. Ulittle does not guarantee that every interaction, conversion or revenue event can be identified or attributed.
4. How long cookies remain on your device
The amount of time that a cookie remains on your computer or device depends on the type of cookie. Cookies are either 'persistent' or 'session' cookies. Persistent cookies last until they expire or are deleted, so they may remain on your device for a short period or a longer period. Session cookies last until you stop browsing, so just for the relevant session.
5. Third-party cookies and services
We may use third-party analytics cookies and similar technologies to collect information about your interaction with our Website. Where applicable, third-party services connected to Ulittle — including services such as Google, Meta, Klaviyo and Shopify — may place or receive cookies or similar information when their services are integrated, embedded or otherwise used.
Not every listed third party necessarily places cookies on every Ulittle page. Whether a third party places or receives cookies depends on the page, integration, permissions and configuration involved. Third-party providers may have their own cookie and privacy policies, and you should review those policies for more information about their practices.
References to Google, Meta, Klaviyo, Shopify or any other third-party service are for identification only. Ulittle is not affiliated with, endorsed by or controlled by those third parties.
6. How do I control cookies?
- (a) Usually, you can control and manage cookies through your browser. You can control whether or not your browser accepts cookies, how to filter and manage cookies, and how to delete cookies at the end of a session.
- (b) If you remove or block cookies, this may negatively impact your experience of our Website or Ulittle products, and you may not be able to access all parts or features.
- (c) Many third-party advertising services allow you to opt out of their tracking systems, including by providing opt-out choices before or after cookies are placed on your device.
7. Relationship with our Privacy Policy and Terms
This Cookie Policy focuses on cookies and similar technologies. For broader information about personal information, data processing, sharing, retention and privacy rights, please read our Privacy Policy. For the contractual terms that apply to the Website and Ulittle services, please read our Terms & Conditions.
8. Updates to this policy
We may update this Cookie Policy from time to time. When we make changes, we will update the 'Last updated' date at the top of this Cookie Policy and post it on our Website. We encourage you to check back periodically to ensure that you are aware of our current Cookie Policy.
9. Contact us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact us using the form on our contact page.
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