1. Introduction
- (a) These terms and conditions (Terms) apply when you use this website, https://ulittle.com/ (Website), and when you access or use Ulittle Attribution Engine, Ulittle Flow or any related Ulittle services (together, the Services).
- (b) You agree to be bound by these Terms which form a binding contractual agreement between you and us, Ulittle Pty Ltd ABN 87 658 942 986 (Ulittle, our, we or us).
- (c) If you don't agree to these Terms, you must refrain from using the Website and the Services.
- (d) We may change these Terms at any time by updating this page of the Website, and your continued use of the Website or Services following such an update will represent an agreement by you to be bound by the Terms as amended.
2. Access and use of the website and services
You must only use the Website and Services in accordance with these Terms and any applicable laws, and must ensure that your employees, sub-contractors and any other agents who use or access the Website or Services comply with the Terms and any applicable laws.
3. Ulittle services
Ulittle provides complementary products designed to help customers understand marketing performance and revenue outcomes. Functionality depends on your selected plan, configuration, integrations and enabled features.
- (a) Ulittle Attribution Engineis Ulittle's Shopify-focused attribution product. It helps merchants connect marketing activity and tracking links with Shopify revenue and generate attribution and performance insights.
- (b) Ulittle Flowis Ulittle's evidence and signal collection infrastructure. Where enabled, it captures and connects marketing, digital, online-to-offline and point-of-sale revenue signals to provide a unified evidence trail for attribution.
Ulittle Attribution Engine and Ulittle Flow are complementary Ulittle products. The features available to you may vary over time and according to your configuration.
4. Your obligations
You must not:
- (a) copy, mirror, reproduce, translate, adapt, vary, modify, sell, decipher or decompile any part or aspect of the Website or Services without the express consent of Ulittle;
- (b) use the Website or Services for any purpose other than browsing, evaluating or using Ulittle's products and related information in accordance with these Terms;
- (c) use, or attempt to use, the Website or Services in a manner that is illegal or fraudulent or facilitates illegal or fraudulent activity;
- (d) use, or attempt to use, the Website or Services in a manner that may interfere with, disrupt or create undue burden on the Website, Services or the servers or networks that host them;
- (e) use the Website or Services with the assistance of any automated scripting tool or software;
- (f) act in a way that may diminish or adversely impact the reputation of Ulittle, including by linking to the Website on any other website; and
- (g) attempt to breach the security of the Website or Services, or otherwise interfere with their normal functions, including by:
- (i) gaining unauthorised access to accounts or data;
- (ii) scanning, probing or testing for security vulnerabilities;
- (iii) overloading, flooding, mailbombing, crashing or submitting a virus to the Website or Services; or
- (iv) instigating or participating in a denial-of-service attack against the Website or Services.
5. Information on the website
While we make every effort to ensure that the information on the Website is as up-to-date and accurate as possible, you acknowledge and agree that we do not (to the maximum extent permitted by law) guarantee that:
- (a) the Website or Services will be free from errors or defects;
- (b) the Website or Services will be accessible at all times;
- (c) messages sent through the Website will be delivered promptly, or delivered at all;
- (d) information you receive or supply through the Website or Services will be secure or confidential; or
- (e) any information provided through the Website or Services is accurate or true.
We reserve the right to change any information or functionality on the Website or Services by updating them at any time without notice, including product descriptions, prices and other Website Content.
6. Intellectual property
- (a) Ulittle retains ownership of the Website, Services and all materials on the Website (including text, graphics, logos, design, icons, images, sound and video recordings, pricing, downloads and software) (Website Content) and reserves all rights in any intellectual property rights owned or licensed by it not expressly granted to you.
- (b) You may make a temporary electronic copy of all or part of the Website for the sole purpose of viewing it. You must not otherwise reproduce, transmit, adapt, distribute, sell, modify or publish the Website, Services or any Website Content without prior written consent from Ulittle or as permitted by law.
7. Links to other websites
- (a) The Website may contain links to other websites that are not our responsibility. We have no control over the content of the linked websites and we are not responsible for it.
- (b) Inclusion of any linked website on the Website does not imply our approval or endorsement of the linked website.
8. Security
Ulittle does not accept responsibility for loss or damage to computer systems, mobile phones or other electronic devices arising in connection with use of the Website or Services. You should take your own precautions to ensure that the process that you employ for accessing the Website or Services does not expose you to risk of viruses, malicious computer code or other forms of interference.
9. Reporting misuse
If you become aware of misuse of the Website or Services by any person, any errors in the material on the Website or any difficulty in accessing or using the Website or Services, please contact us immediately using the contact details or form provided on our Website.
10. Privacy
You agree to be bound by our Privacy Policy, which can be found on our Website.
11. Third-party services and integrations
Ulittle may allow you to connect your Ulittle account or Shopify store with third-party services and platforms, including Shopify and advertising, analytics, CRM and marketing platforms such as Google Ads, Meta and Klaviyo (and other similar services that may be offered from time to time).
By enabling an integration, you authorise Ulittle to access and use the relevant third-party account, data and API permissions as needed to provide the integration features you have enabled. You are responsible for ensuring that you have the necessary rights, authority and permissions to connect those accounts and to provide or use the relevant information.
The availability and functionality of any integration depends on the relevant third party's APIs, technical requirements, permissions, policies and continued availability. Third-party services may change, suspend, restrict or discontinue APIs, permissions, features or access without notice to Ulittle.
Ulittle does not guarantee that data will always be available, synchronised, complete, delivered, imported, exported, matched, attributed or reported correctly where those functions depend on a third-party service. Ulittle is not responsible for outages, API limitations, account restrictions, policy enforcement, rejected requests, changes in third-party functionality, or other failures originating from a third-party platform.
You remain responsible for ensuring that your use of third-party integrations complies with applicable laws, platform terms, permissions, consent requirements and your own privacy obligations. Third-party services operate under their own terms, policies and privacy practices, and you should review those terms before enabling an integration.
References to Google Ads, Meta, Klaviyo, Shopify or any other third-party service are for identification only. Ulittle is not affiliated with, endorsed by or controlled by those third parties.
12. Attribution and performance insights
Attribution results and performance insights provided through Ulittle Attribution Engine, Ulittle Flow or related Services are based on the signals and data available to Ulittle.
Ulittle does not guarantee that every interaction, conversion or revenue event can be identified or attributed, or that Ulittle's attribution results will exactly match the reporting of advertising platforms or other analytics systems.
Attribution can be affected by browser restrictions, missing identifiers, consent choices, disconnected integrations, platform limitations, incomplete data and other factors outside Ulittle's control. You should treat attribution insights as decision-support information based on available evidence, not as a guarantee of complete or identical reporting across systems.
13. Ulittle Flow
Where enabled, Ulittle Flow may collect and connect online, offline and point-of-sale signals to support a unified evidence trail for attribution.
You are responsible for ensuring that you have the necessary authority, permissions and consents to collect those signals and provide them to Ulittle. Ulittle does not guarantee identity matching or perfect online-to-offline attribution.
14. Liability
We make no warranties or representations about this Website, the Services or any of their content and will not be responsible to you or any third party for any direct or consequential loss suffered in connection with the use of this Website or the Services. To the maximum extent permitted by law, we exclude any liability that may arise due to your use of our Website, Services and/or the information or materials contained on them. You agree to indemnify us for any loss or liability arising out of your use of this Website or the Services.
15. General
15.1. Governing law and jurisdiction
This agreement is governed by the law applying in Victoria, Australia. Each party irrevocably submits to the exclusive jurisdiction of the courts of Victoria, Australia and courts of appeal from them in respect of any proceedings arising out of or in connection with this agreement. Each party irrevocably waives any objection to the venue of any legal process on the basis that the process has been brought in an inconvenient forum.
15.2. Waiver
No party to this agreement may rely on the words or conduct of any other party as a waiver of any right unless the waiver is in writing and signed by the party granting the waiver.
15.3. Severance
Any term of this agreement which is wholly or partially void or unenforceable is severed to the extent that it is void or unenforceable. The validity and enforceability of the remainder of this agreement is not limited or otherwise affected.
15.4. Joint and several liability
An obligation or a liability assumed by, or a right conferred on, two or more persons binds or benefits them jointly and severally.
15.5. Assignment
A party cannot assign, novate or otherwise transfer any of its rights or obligations under this agreement without the prior written consent of the other party.
15.6. Entire agreement
This agreement embodies the entire agreement between the parties and supersedes any prior negotiation, conduct, arrangement, understanding or agreement, express or implied, in relation to the subject matter of this agreement.
15.7. Interpretation
- (a) (singular and plural) words in the singular include the plural (and vice versa);
- (b) (gender) words indicating a gender include the corresponding words of any other gender;
- (c) (defined terms) if a word or phrase is given a defined meaning, any other part of speech or grammatical form of that word or phrase has a corresponding meaning;
- (d) (person) a reference to "person" or "you" includes an individual, the estate of an individual, a corporation, an authority, an association, consortium or joint venture (whether incorporated or unincorporated), a partnership, a trust and any other entity;
- (e) (party) a reference to a party includes that party's executors, administrators, successors and permitted assigns, including persons taking by way of novation and, in the case of a trustee, includes any substituted or additional trustee;
- (f) (this agreement) a reference to a party, clause, paragraph, schedule, exhibit, attachment or annexure is a reference to a party, clause, paragraph, schedule, exhibit, attachment or annexure to or of this agreement, and a reference to this agreement includes all schedules, exhibits, attachments and annexures to it;
- (g) (document) a reference to a document (including this agreement) is to that document as varied, novated, ratified or replaced from time to time;
- (h) (headings) headings and words in bold type are for convenience only and do not affect interpretation;
- (i) (includes) the word "includes" and similar words in any form is not a word of limitation;
- (j) (adverse interpretation) no provision of this agreement will be interpreted adversely to a party because that party was responsible for the preparation of this agreement or that provision; and
- (k) (currency) a reference to $, or "dollar", is to Australian currency, unless otherwise agreed in writing.