Your marketing happens online. Your sales happen across channels.
A customer sees your campaign online, explores your product and buys it in-store. Your marketing platform records the engagement. The retailer’s point-of-sale (POS) system records the sale. Ulittle Flow helps connect the available marketing evidence with recorded business outcomes.
The customer buys in-store. Your marketing report may never know.
Imagine you’re promoting a new product sold through department stores. You invest in digital advertising, direct customers to your website and encourage them to visit a retailer.
You can measure online clicks and visits while the retailer records its sales. But when those records remain separate, it’s difficult to understand how your marketing activity relates to the results your business cares about.
The gap can extend beyond the sale. Customers might register a product, submit a warranty claim or complete a booking days or weeks later. These can be valuable business outcomes, but their records may sit in systems that don’t share the information needed to connect them with earlier marketing activity.
When the customer journey crosses channels and systems, understanding marketing’s wider business impact becomes harder.
Connect the evidence without replacing your existing tools
Flow works alongside your existing marketing platforms, websites and business systems. Its collector captures configured website activity and tracking references from participating websites.
Supported API connections and data imports can bring recorded outcomes into Flow, including eligible POS transactions. When the required tracking references and outcome details are available, Flow can connect eligible records to support marketing performance measurement.
This helps businesses evaluate online marketing activity alongside outcomes recorded beyond their own websites.
Here’s how Flow brings the evidence together:
Collect website activity
Flow’s collector captures configured website activity and tracking references from your campaign URLs, working alongside your existing marketing platforms.
Connect multiple websites
Verified domains can participate in a configured collection setup when a customer journey spans different websites.
Import existing data
Import supported data files to bring business records into Flow, including outcomes recorded outside your website or connected systems.
Receive business outcomes
Supported API connections and imports can bring recorded results into Flow, including eligible POS transactions.
Apply collection rules
Flow checks incoming information against your configured requirements, so you only collect the evidence you need.
Connect available evidence
When the necessary tracking reference and outcome details are available, Flow can link eligible outcomes with relevant earlier activity.
From online campaign to in-store sale
A digital campaign may lead a customer to explore a product online before purchasing it from a physical retailer. Flow helps connect the available marketing evidence with the recorded sale when the necessary information is available.
- 1
Promote the product
The customer sees your campaign
Your brand runs a digital campaign that directs people to a product page or retailer information.
Flow’s role
Flow collects configured website activity and relevant tracking references from the campaign journey.
- 2
Explore the product
The customer visits your website
They review product details, compare options or find a nearby retailer.
Flow’s role
The configured collector captures selected website activity and available tracking references that can help connect earlier marketing activity with later outcomes.
- 3
Complete the purchase
The customer buys in-store
The retailer’s POS system records the transaction, but the sale may not appear in the brand’s website analytics.
Flow’s role
A supported API connection or data import can provide eligible transaction details and available tracking references. The POS or related system must supply the information needed to establish a connection.
- 4
Connect the records
The marketing activity and sale become available for measurement
The records originate in different systems, so connecting them depends on the information each system can provide.
Flow’s role
Flow applies configured requirements to connect eligible marketing activity and outcome records when the necessary references and details are available.
- 5
Evaluate the outcome
Understand more than website clicks
With relevant evidence connected, your business can evaluate recorded in-store outcomes alongside marketing activity.
Flow’s role
Flow makes connected evidence available to help businesses evaluate recorded outcomes alongside relevant marketing activity.
See beyond website clicks by connecting available marketing evidence with recorded in-store outcomes.
The outcome isn’t always a sale
The same measurement challenge arises when a meaningful customer action happens after a campaign or is recorded in another system.
In-store purchases
Connect eligible POS transactions with earlier marketing activity when the transaction details and required tracking references are available.
Product registrations
Bring recorded product registrations into measurement when the registration system provides the required information.
Warranty claims
Evaluate eligible warranty claims alongside earlier marketing activity when the necessary references and outcome details are available.
Bookings and registrations
Bring supported bookings, event registrations and other recorded actions into the measurement process through available connections or data imports.
Flow can extend measurement beyond the initial campaign or purchase when the relevant evidence is available.
Built around your business outcomes
Marketing platforms help you understand campaign activity. Websites help customers discover products and services. POS and other business systems record what happens next.
Flow helps connect the relevant evidence across those stages, giving your business a broader view of recorded outcomes that might otherwise remain disconnected.
Marketing starts the journey. Flow helps you see more than your marketing platform provides.
See how your marketing connects with in-store outcomes.
Discover how Flow can connect online marketing evidence with recorded in-store sales and other business outcomes.
Put your marketing evidence to the test.
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