Your marketing doesn’t stop at the checkout. Your measurement shouldn’t either.
Customers discover products online, buy them in-store or through other websites, and may interact with the brand again through product registrations or warranty services. Ulittle Flow helps connect available marketing evidence with recorded outcomes across these different touchpoints.
The product sells. The marketing connection can be missing.
If you operate a business with a POS system, you may know what sold and when. But your POS reports and marketing platforms may not contain the tracking references needed to connect sales with earlier digital activity.
If your products are sold through third-party retailers, the gap can be larger. You may invest in digital campaigns and direct customers to product information without having access to the retailer`s transaction-level POS data.
The customer journey can continue after the purchase. Product registrations, warranty claims, QR-code scans and visits to product pages or videos can provide additional evidence of customer engagement when those interactions are configured and recorded appropriately.
The challenge is connecting available marketing evidence with the business outcomes you need to evaluate.
Two ways to connect marketing with offline outcomes
If you have access to your own POS data, supported API connections or data imports can bring eligible transactions into Flow. When the required tracking references and transaction details are available, Flow can connect eligible sales records with relevant marketing activity.
If your products are sold through retailers and you cannot access their POS integrations, Flow can work with alternative recorded outcomes. Configured product pages, videos, QR-code journeys, registrations and warranty records can provide additional evidence of customer engagement or post-sale activity.
Flow works alongside your existing marketing platforms, websites and business systems. It does not replace your POS or require every retailer to integrate.
Work with the systems and records available to you
Connect supported POS data
Where you control the POS system or have retailer cooperation, use a supported API connection or data import to supply eligible transactions and the information needed for measurement.
Configure digital tracking
Install Flow’s collector on participating websites to capture selected activity and available tracking references from campaign and product journeys.
Create QR-enabled product journeys
Direct customers from physical product displays to configured OEM landing pages. Campaign-specific destinations can support tracking, while registration or discount offers can encourage further engagement.
Capture registrations and other outcomes
Use supported connections or imports to bring eligible product registrations, warranty claims and other recorded outcomes into Flow.
Apply collection rules
Configure collection points and requirements to control which website activity and outcome information Flow processes.
Evaluate connected evidence
Evaluate eligible marketing activity alongside available sales and other outcome records to understand how the evidence relates to your business objectives.
Use the evidence your business can access
Connect eligible POS transactions where supported, or evaluate alternative customer interactions when direct retailer sales data is unavailable.
From a product display to a recorded outcome
Imagine a consumer electronics brand promoting a new product through digital advertising and retail displays. Customers may research the product online, encounter it in-store, and later purchase or register it. Flow supports different measurement approaches depending on which records the brand or merchant can access.
- 1
Promote
Customers discover your product
Digital campaigns, product pages, videos and other online touchpoints introduce customers to your product.
Flow’s role
Flow’s configured collector captures selected website activity and available campaign tracking references.
- 2
Explore
Customers research or engage with the product
They visit a product page, watch a video, find a retailer or scan a QR code on a physical product display.
Flow’s role
Flow can collect configured activity on participating websites, including supported OEM landing pages, when its tracking references are present.
- 3
Purchase or register
The business outcome is recorded
A merchant records a sale through its POS system, or a customer later registers a product or submits a warranty claim.
Flow’s role
Supported POS APIs and data imports can supply eligible sales records. Where retailer POS data is unavailable, supported registration, warranty or other outcome records can provide alternative evidence.
- 4
Connect
Available records are linked for measurement
Marketing activity and business outcomes may be stored in separate systems and captured at different times.
Flow’s role
Flow applies configured requirements to connect eligible records when the necessary tracking references and outcome details are available.
- 5
Evaluate
Assess marketing alongside recorded outcomes
Connected evidence helps businesses evaluate relevant activity against sales and other outcomes recorded beyond their own websites.
Flow’s role
Flow makes connected evidence available for marketing performance evaluation without claiming that a recorded connection alone proves causation.
The connection depends on the available evidence, whether it comes from a POS transaction, a configured digital journey or a recorded post-sale interaction.
When retailer sales data isn’t available
Brands do not always have access to a retailer’s POS system. In those situations, configured digital interactions and recorded post-sale events can provide alternative evidence to evaluate alongside marketing activity.
Product registrations
Connect eligible registration records with earlier digital activity when the registration journey captures or receives the necessary tracking references and outcome details.
Warranty claims
Bring supported warranty records into the measurement process when the relevant data can be supplied and the necessary connection requirements are met.
Product pages and videos
Capture selected activity on configured product detail pages and video destinations to understand engagement with product information following a campaign or display interaction.
QR-enabled product displays
Use QR codes on physical displays to direct customers to a configured OEM landing page. A campaign-specific destination can support tracking, while an optional registration or discount offer can encourage customers to engage after discovering the product in-store.
These signals can add useful evidence, but a QR scan, video view or registration should not be treated as a confirmed sale unless a suitable sales record supports that conclusion.
Built around your business outcomes
Whether you sell directly or through retailers, Flow helps bring available marketing evidence and recorded outcomes into the same measurement process.
Flow can connect eligible records when the required tracking references, outcome details and supported data pathways are available. Direct POS access is one option, not a requirement for every measurement scenario.
Where retailer POS data is inaccessible, registrations, warranty claims, QR-code visits and product-page activity can provide additional evidence. These signals do not independently confirm a sale, and connected records do not automatically prove that marketing caused an outcome.
Measure against business objectives
Evaluate marketing activity alongside eligible POS sales, registrations or other recorded outcomes relevant to your business.
Evaluate performance across channels
Bring available evidence from campaigns, product websites and supported business systems together, including journeys that extend into physical retail.
Support ROI and ROAS analysis
Use connected outcome and cost data to support performance evaluation when the required sales, revenue and marketing cost information is available..
Keep your existing tools
Flow works alongside participating websites, marketing platforms and supported business systems instead of replacing your POS or retail infrastructure.
Measurement depends on the evidence available
Flow can connect eligible records when the required tracking references, outcome details and supported data pathways are available. Direct POS access is one option, not a requirement for every measurement scenario.
Where retailer POS data is inaccessible, registrations, warranty claims, QR-code visits and product-page activity can provide additional evidence. These signals do not independently confirm a sale, and connected records do not automatically prove that marketing caused an outcome.
Start with the sales and customer data you can access.
Explore how Flow can connect available digital marketing evidence with POS transactions or alternative recorded outcomes across your existing systems.
Start with your existing tools. Identify the evidence you can connect.
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