Your customer journey spans websites. Your measurement should too.
Customers may discover your products on one website and purchase on another. Ulittle Flow helps connect available marketing evidence with recorded purchases and other business outcomes across your existing systems.
A customer buys from your store, but your marketing report might never reflect it.
E-commerce businesses use advertising, social media, email and multiple websites to reach customers. Each platform records different parts of the journey, leaving marketing activity and purchase records disconnected.
When customers move between websites or complete an action through an external system, connecting those records becomes harder.
Disconnected reports make it difficult to understand how marketing activity relates to business outcomes.
Connect the evidence without replacing your existing tools
Flow works alongside your existing marketing platforms, websites and business systems. It collects selected website activity and tracking references from configured, authorised domains.
Supported API connections and data imports can provide purchase records and other business outcomes. When the required information is available, Flow connects eligible records to support marketing performance measurement.
From campaign click to purchase on another website
A campaign may take a customer from an advertisement to your brand website and then to a separate online store. Flow helps connect the available evidence across that journey.
- 1
Promote the product
The customer sees your campaign
They arrive from advertising, social media or email to your campaign or product website.
Flow’s role
Flow collects configured website activity and the relevant tracking reference when available.
- 2
Explore the product
The customer visits another website
They review product information on your brand site before moving to your online store.
Flow’s role
Configured collectors on participating authorised websites can capture selected activity and available tracking references.
- 3
Complete the purchase
The customer buys from your online store
The store records the order while earlier marketing activity may sit in another system.
Flow’s role
A supported connection or data import can provide eligible order details and an available tracking reference.
- 4
Connect the records
Marketing activity and order records become available for measurement
The records come from different websites or systems and need enough detail to be linked.
Flow’s role
Flow applies configured requirements and connects eligible records when the necessary information is available.
- 5
Evaluate the outcome
The business evaluates recorded purchases alongside relevant marketing activity
Teams can review connected evidence where the available information supports that relationship.
Flow’s role
Flow makes connected evidence available to support marketing performance evaluation and decisions.
See beyond individual platform reports by connecting available marketing evidence with recorded business outcomes.
The outcome isn’t always recorded on the campaign website
Customers may complete valuable actions on other websites or systems. Flow helps connect the available marketing evidence with those outcomes when the required information is provided.
Purchases on a separate online store
Connect eligible order records with earlier marketing activity when the required tracking references and order details are available.
Bookings and appointments
Bring supported booking records into measurement alongside relevant marketing evidence.
Registrations and sign-ups
Evaluate recorded registrations and sign-ups alongside relevant marketing activity.
Agency-managed campaign websites
Connect evidence across campaign, brand and store websites when participating domains and tracking information are configured appropriately.
Results depend on the records and tracking information available from participating systems.
Bring your existing systems into the same measurement process.
Bring website activity and recorded business outcomes together using your existing setup.
Collect website activity
Capture configured activity and tracking references from participating websites.
Connect multiple websites
Configure and authorise domains involved in the customer journey.
Import existing data
Import supported purchase records and other business outcomes.
Receive business outcomes
Receive eligible purchases, bookings and other outcomes through supported API connections.
Apply collection rules
Control what information is collected through configured requirements.
Connect available evidence
Connect eligible marketing activity and outcome records when the required information is available.
What Flow can connect depends on the setup and evidence available.
Built around your business outcomes
Evaluate marketing performance against the results that matter to your business.
Measure against a business objective
Review recorded outcomes alongside the objectives your marketing is intended to support.
Evaluate performance across channels
Assess how available marketing evidence relates to recorded outcomes across channels.
Support ROI and ROAS analysis
Use available campaign costs and outcome data to support ROI and ROAS analysis.
Keep your existing tools
Build on your existing websites, marketing platforms and supported systems rather than replacing your technology.
Designed to work with your setup
Results depend on the tracking references and outcome details available from participating systems. Not every customer interaction or purchase can be connected, and a recorded connection does not prove that marketing caused the outcome.
See what your marketing contributes to the sale
Connect available marketing evidence with recorded purchases and business outcomes across your existing systems.
See what happens beyond the landing page.
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