Built for a privacy-first web

First-Party Attribution follows your Ulittle marketing links through your Shopify store using merchant-owned tracking. It does not rely on third-party cookies or platform-specific tracking identifiers as the primary attribution mechanism—so measurement stays more resilient as browsers and platforms restrict traditional tracking.

What's included

• Merchant-owned tracking – Attribution travels with the links you create and control.
• Visit-to-checkout continuity – First-party path from landing to Shopify purchase.
• Deterministic order matching – Revenue tied to observed clicks and real store orders.
• Privacy-first resilience – Less dependent on third-party cookies and ad-network IDs.