Attribution explained in plain language

Marketing Understanding summarises your attribution data into practical insights you can use. It turns Marketing Evidence into clear takeaways—what happened across your campaigns, and what that suggests for the next decisions you make.

What's included

• Plain-language summaries – Attribution results explained without jargon.
• Practical takeaways – Focus on what matters for the next campaign decision.
• Evidence-backed context – Insights grounded in your attributed Shopify orders.
• Merchant-friendly reading – Built for store owners and marketers, not analysts.