Understand performance with fuller marketing context

Ulittle remains the source of truth for attribution. Connected marketing platforms add supporting campaign information, performance metrics and business context alongside the Shopify revenue your tracker links earn—so you can compare what you ran with what actually sold.

What each platform shares differs: some include costs, others metadata, and others metrics such as clicks or conversions when available. That supporting evidence helps you read marketing performance more completely—and decide where to invest next.

What's included

• Connected marketing platforms – Bring additional campaign data into Ulittle without replacing attribution as your source of truth.
• Campaign context – See what you ran next to the Shopify revenue Ulittle attributes to your marketing links.
• Performance metrics where available – Costs, engagement or other campaign metrics appear when the connected platform provides them.
• Better marketing decisions – Evidence before investment: a clearer view of performance before you scale or pause spend.