Measure without building customer profiles

Connecting online activity with offline outcomes does not have to mean assembling detailed customer profiles. Flow uses anonymous identifiers and purpose-built connections to measure the relationship between events — focusing on what happened, not who every individual is across every system.

What's included

• Anonymous identifiers – Connect activity and outcomes using identifiers designed for measurement, not profiling.
• Limited event information – Work with the event data needed to establish connections between activity and outcomes.
• Purpose-built connections – Measure specific relationships between online and offline events without a unified identity graph.
• Reduced dependence on customer identity data – A practical approach when you want measurement without centralising personal information.