Measure the events that matter to your business

Every business measures different outcomes. A purchase, a product registration, a store visit triggered by a QR code, a POS transaction — Flow supports a flexible event connection model so you are not locked into one predefined customer journey or one type of conversion.

What's included

• Purchases – Connect online and offline purchase events as measurable outcomes.
• Registrations – Capture product registrations and sign-up events across environments.
• POS events – Record point-of-sale activity as outcomes in your measurement layer.
• QR and physical activity – Connect physical marketing touchpoints with the digital and offline events that follow.
• Custom business outcomes – Connect the events that matter to your business, where supported.