Bring real-world outcomes into the picture

The outcome you care about does not always happen on your website. A customer may buy in store, register a product at home, or complete a transaction at a POS terminal. Flow captures these offline business events and brings them into the same measurement environment as your online activity.

What's included

• POS transactions – Record in-store and point-of-sale purchases as measurable outcomes.
• Retail and store activity – Connect activity that happens in physical retail environments.
• Product registrations – Capture registrations and post-purchase events that occur away from the website.
• Offline business events – Bring the real-world events that matter to your business into Flow.
• Connection with preceding online activity – Link offline outcomes back to the online marketing and activity that came before them.