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    Better technology for better decisions.

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      Ulittle Flow

      Connect every revenue outcome to its marketing evidence and see trusted insights across online and offline channels.

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      Shopify Attribution Engine

      Track every sale to its marketing link instantly and see accurate insights for your Shopify store—no coding required.

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    • Solutions

      • Ecommerce

        Campaign site to online store

      • Retail

        Online marketing to offline outcomes

      • Offline

        Digital marketing to offline sales

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    • About

    Ulittle tools

    Capability pages for Ulittle Flow—how online activity, offline outcomes, POS and API connections, and campaign measurement fit together across your existing stack.

    All Ulittle tools

    Explore how Ulittle Flow collects activity and outcomes, connects commerce and POS systems, and measures campaigns against the business results you configure.

    Flexible business event connections

    Choose What Flow Collects

    Select the activity and outcome entry points you want Flow to measure, rather than collecting everything by default.

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    Online and offline activity connected

    Connect Online + Offline Activity

    Connect marketing activity with purchases, registrations, bookings and other outcomes that happen online or offline.

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    Connect POS & APIs

    Connect using<br> POS & APIs

    Send post-sale and offline outcomes directly from POS or other business systems, with or without a website tracker.

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    Flow Private encryption layer

    Flow Private

    Add an additional privacy layer by encrypting sensitive records before they reach Flow.

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    Measurement and Value

    Measure What Each Campaign Delivers

    See the cost, attributed revenue, ROAS and ROI of individual campaigns and trackers.

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    POS and commerce connected with online activity

    Multiple Domain Collection

    Connect activity across verified websites when a customer journey moves between different domains.

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    Offline outcomes connected with online activity

    Offline Outcome Collection

    Bring purchases, registrations, POS transactions and other offline outcomes into the same measurement environment.

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    Business Outcomes

    Online Activity Collection

    Capture the online marketing and website activity you want to connect with business outcomes.

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    Flow working alongside existing business systems

    Simple to Install and Connect

    Add Flow to your website and connect your online store or other supported systems without replacing the tools you already use.

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    Get started

    Connect marketing activity with business outcomes

    Start your 30-day free trial. No credit card required.

    Start 30-day free trial

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    • 30-day free trial

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    Ulittle

    Powerful technology, designed to give everyone greater clarity and control.

    Ulittle is designed and built in Australia.

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